{"title":"Shop 0 - 18 Months","description":"\u003ch2\u003e\n\u003cmeta charset=\"UTF-8\"\u003e \u003cspan\u003eSilicone Baby Toys for 0–18 Month\u003cmeta charset=\"UTF-8\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\" data-end=\"791\" data-start=\"677\"\u003eWelcome to our collection of premium silicone baby toys, thoughtfully chosen for little ones aged \u003cstrong data-end=\"790\" data-start=\"775\"\u003e0–18 months\u003c\/strong\u003e.\u003cspan class=\"PDq2pG_selectionAnchor\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"987\" data-start=\"793\"\u003eThe early months are full of discovery, and the right toys can help support your baby's development through sensory exploration, tummy time, grasping, reaching and imaginative play as they grow.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"989\"\u003eMade from premium BPA-free silicone and safety tested to UK standards, our toys are soft, durable and easy to clean, giving parents confidence while little hands explore safely.\u003c\/p\u003e\n\u003cp data-end=\"1407\" data-start=\"1168\"\u003eWhether you're looking for a baby shower gift, a first birthday present or simply toys that will grow with your child, our collection encourages open-ended play and creates opportunities for learning through every stage of early childhood.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","products":[{"product_id":"silicone-stacking-cups","title":"Silicone Stacking Cups – 7 Piece Set | Fine Motor Development | Food-Grade \u0026 BPA-Free","description":"\u003cp\u003e\u003cstrong\u003eSilicone Stacking Cups – 7 Piece Set | Fine Motor Development | Food-Grade \u0026amp; BPA-Free\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSimple, open-ended play that little ones come back to again and again. Our silicone stacking cups are one of those toys that just work. Whether it's bath time, garden play, or a quick setup indoors, these seven soft, tactile cups offer endless possibilities for creative, developmental play. From newborns to five-year-olds, stacking cups grow with your child and remain endlessly engaging.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy Stacking Cups Are Essential Toys\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eStacking cups aren't just fun – they're one of the most developmentally valuable toys you can offer. They support: fine motor skill development (grasping, releasing, stacking), gross motor coordination (reaching, lifting, balancing), problem-solving and spatial awareness, hand-eye coordination, cause-and-effect understanding, and imaginative play scenarios (water play, storage, nesting).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDevelopment Across Every Age\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBabies (6-12 months):\u003c\/strong\u003e Learning to grasp, exploring different sizes, discovering cause-and-effect as cups knock over. The soft silicone is perfect for teething.\u003cbr\u003e\u003cstrong\u003eToddlers (12-24 months):\u003c\/strong\u003e Developing fine motor control, learning to stack (with help), enjoying water play in the bath, learning about size gradation.\u003cbr\u003e\u003cstrong\u003ePreschoolers (2-5 years):\u003c\/strong\u003e Creating complex stacking challenges, building towers, engaging in imaginative play (pretend cooking, storage, creative construction), experimenting with balance and physics.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eComplete 7-Piece Set\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eYour set includes seven cups in graduated sizes, each in cheerful colours (typically Spring Day or Autumn Days colourways). Every cup is perfectly proportioned for little hands to manipulate independently.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePremium Food-Grade Silicone\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMade from premium food-grade silicone – the same material used in baby bottles and teething rings. This means: completely safe for mouthing and teething, BPA-free and phthalate-free, non-toxic and gentle on delicate baby skin, naturally soft and flexible with no sharp edges, and safe for children of all ages.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy Silicone Over Plastic?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eTraditional plastic stacking cups can crack, chip, and harbour bacteria. Silicone is: more durable and longer-lasting, safer for mouthing (soft, no chemicals leaching), naturally hygienic and non-porous, softer and gentler on developing gums and hands, and resistant to temperature changes (safe for hot and cold water play).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eVersatile Play Opportunities\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWater Play:\u003c\/strong\u003e Perfect for bath time, garden play, water tables, or beach outings. Cups float, pour, and hold water for sensory exploration.\u003cbr\u003e\u003cstrong\u003eStacking \u0026amp; Nesting:\u003c\/strong\u003e The graduated sizes make stacking a natural challenge. Toddlers love the satisfaction of successful stacking; preschoolers build towers and create increasingly complex structures.\u003cbr\u003e\u003cstrong\u003eImaginative Play:\u003c\/strong\u003e Turn them into teacups for tea parties, storage containers for treasures, pretend kitchen items, or building blocks for creative construction.\u003cbr\u003e\u003cstrong\u003eMotor Skill Development:\u003c\/strong\u003e Each action (grasping, releasing, stacking, nesting) develops different fine motor capabilities.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEasy Care \u0026amp; Durable\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSimply rinse with warm water and air dry. Safe for top-rack dishwasher cycles. The silicone resists staining, degradation, and wear. Many families report using the same set for multiple children over years.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIdeal for Ages 6 Months to 5 Years+\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFrom first baths where baby explores the feel of silicone, through toddler tub time and garden play, to preschooler problem-solving and imaginative scenarios – stacking cups remain endlessly engaging. Parents consistently report that their children return to stacking cups year after year, making them one of the best value toys you can buy.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePerfect First Toy\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIf you're looking for a single toy that supports development across multiple areas (motor skills, cognitive development, sensory exploration, imaginative play), stacking cups are an investment that pays dividends across years of childhood.\u003c\/p\u003e","brand":"Ellor \u0026 Co.","offers":[{"title":"Spring Day","offer_id":47337899688273,"sku":"BE-STK-CUPS-SPRNG-01","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"Autumn Days","offer_id":48652286067025,"sku":"BE-STK-CUPS-AUTMN-01","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/1373\/4993\/files\/0S8A0065_baf6f49d-768c-4bb2-812c-890fa907941d.jpg?v=1771877024"},{"product_id":"silicone-animal-bath-toys","title":"Silicone Animal Bath Toys","description":"\u003cp\u003e\u003cstrong\u003eSilicone Animal Bath Toys – Food-Grade, BPA-Free Bath Time Play\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBath time doesn't have to be a battle. Our silicone animal bath toys are designed to turn everyday bath time into something children actually look forward to. With soft, tactile animals that float, squirt, and encourage imaginative play, these toys make water time fun, engaging, and developmentally beneficial for babies and toddlers.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePerfect for Bath Time Development\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eOur animal bath toy set features four adorable silicone animals that help children develop sensory awareness and water confidence. The soft, flexible silicone is gentle on delicate baby skin while providing the sensory input toddlers crave during bath time. Each animal is designed with rounded edges and safe for children 6 months and up.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy Silicone Bath Toys?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eUnlike traditional rubber or plastic bath toys, silicone offers multiple advantages: it doesn't trap water internally (eliminating mould and mildew concerns that plague traditional bath toys), it's naturally antibacterial, and it's completely safe for mouthing during those teething months. Food-grade silicone means these toys meet the highest safety standards for items that might go in little mouths.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDevelopmental Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBath toys serve multiple developmental purposes. They encourage fine motor skill development as children grasp and manipulate the animals. Water play supports sensory development and helps children build confidence in the water. The bright colours stimulate visual development, while the varied textures provide important tactile feedback. For toddlers 18 months+, these toys encourage imaginative and role-play scenarios.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMaterial \u0026amp; Safety Standards\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMade from premium food-grade silicone, these bath toys are: BPA-free, phthalate-free, and tested to UK and EU safety standards (CE marked and UKCA certified). They're soft enough for baby skin but durable enough to withstand years of play. No internal chambers mean no mould growth – simply rinse and air dry after each use.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEasy Care \u0026amp; Long-Lasting\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eCare for these toys is simple: rinse with warm water after each bath and air dry on a clean towel. They can be occasionally wiped with a damp cloth. The flexible silicone resists tearing and degradation, making these a long-lasting investment that can be passed to younger siblings or friends.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat's Included\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eYour set includes four adorable silicone animals: a duck, frog, fish, and more – each in cheerful colours perfect for bath time engagement.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePerfect for Ages 6 Months to 5 Years+\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFrom first baths with newborns (where parents use them for sensory introduction) through to independent bath time with toddlers and preschoolers, these toys grow with your child. They're safe, engaging, and built to last.\u003c\/p\u003e","brand":"baby ellor","offers":[{"title":"Default Title","offer_id":47351422812497,"sku":"BE-BATH-ANML-WLDND-01","price":14.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/1373\/4993\/files\/0S8A9847.jpg?v=1763582677"},{"product_id":"copy-of-silicone-shark-boats-2","title":"Silicone Shark Boats","description":"\u003ch3 data-start=\"0\" data-end=\"58\"\u003e\n\u003cstrong data-start=\"4\" data-end=\"50\"\u003e Silicone Shark Boats – Set of 3\u003c\/strong\u003e 🦈⛵🌊\u003c\/h3\u003e\n\u003cp data-start=\"60\" data-end=\"430\"\u003eMake bath time \u003cstrong data-start=\"75\" data-end=\"103\"\u003eexciting and adventurous\u003c\/strong\u003e with the Ellor  \u0026amp; Co \u003cstrong data-start=\"113\" data-end=\"148\"\u003eSilicone Shark Boats\u003c\/strong\u003e! This \u003cstrong data-start=\"155\" data-end=\"188\"\u003eset of 3 floating shark boats\u003c\/strong\u003e is designed for \u003cstrong data-start=\"205\" data-end=\"227\"\u003eendless water play\u003c\/strong\u003e, whether in the bath, pool, or even at the beach. Crafted from \u003cstrong data-start=\"291\" data-end=\"319\"\u003e100% food-grade silicone\u003c\/strong\u003e, these boats are \u003cstrong data-start=\"337\" data-end=\"364\"\u003esafe, soft, and durable\u003c\/strong\u003e, ensuring \u003cstrong data-start=\"375\" data-end=\"406\"\u003efun and worry-free playtime\u003c\/strong\u003e for little explorers.\u003c\/p\u003e\n\u003ch4 data-start=\"432\" data-end=\"464\"\u003e\u003cstrong data-start=\"437\" data-end=\"462\"\u003eWhy You’ll Love Them:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"465\" data-end=\"960\"\u003e✅ \u003cstrong data-start=\"467\" data-end=\"487\"\u003eSafe \u0026amp; Non-Toxic\u003c\/strong\u003e – Made from \u003cstrong data-start=\"500\" data-end=\"533\"\u003eBPA-free, food-grade silicone\u003c\/strong\u003e, perfect for teething babies.\u003cbr data-start=\"563\" data-end=\"566\"\u003e✅ \u003cstrong data-start=\"568\" data-end=\"587\"\u003eFloats \u0026amp; Stacks\u003c\/strong\u003e – Designed to \u003cstrong data-start=\"602\" data-end=\"620\"\u003efloat in water\u003c\/strong\u003e and \u003cstrong data-start=\"625\" data-end=\"642\"\u003enest together\u003c\/strong\u003e for easy storage.\u003cbr data-start=\"660\" data-end=\"663\"\u003e✅ \u003cstrong data-start=\"665\" data-end=\"683\"\u003eSoft \u0026amp; Durable\u003c\/strong\u003e – Gentle on little hands while built for \u003cstrong data-start=\"725\" data-end=\"747\"\u003eendless adventures\u003c\/strong\u003e.\u003cbr data-start=\"748\" data-end=\"751\"\u003e✅ \u003cstrong data-start=\"753\" data-end=\"778\"\u003eEncourages Creativity\u003c\/strong\u003e – Sparks \u003cstrong data-start=\"788\" data-end=\"808\"\u003eimaginative play\u003c\/strong\u003e while supporting \u003cstrong data-start=\"826\" data-end=\"847\"\u003efine motor skills\u003c\/strong\u003e.\u003cbr data-start=\"848\" data-end=\"851\"\u003e✅ \u003cstrong data-start=\"853\" data-end=\"870\"\u003eEasy to Clean\u003c\/strong\u003e – Wash with \u003cstrong data-start=\"883\" data-end=\"933\"\u003ewarm soapy water or pop them in the dishwasher\u003c\/strong\u003e for a hassle-free clean.\u003c\/p\u003e\n\u003ch4 data-start=\"962\" data-end=\"989\"\u003e\u003cstrong data-start=\"967\" data-end=\"987\"\u003eWhat’s Included?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"990\" data-end=\"1082\"\u003e🦈 \u003cstrong data-start=\"993\" data-end=\"1019\"\u003e3 Silicone Shark Boats\u003c\/strong\u003e – Perfect for stacking, floating, and endless bath-time fun!\u003c\/p\u003e\n\u003cp data-start=\"1084\" data-end=\"1230\"\u003eThese \u003cstrong data-start=\"1090\" data-end=\"1122\"\u003elightweight and easy-to-hold\u003c\/strong\u003e shark boats turn \u003cstrong data-start=\"1140\" data-end=\"1182\"\u003ebath time into a playful sea adventure\u003c\/strong\u003e, keeping little ones engaged and entertained.\u003c\/p\u003e\n\u003ch4 data-start=\"1232\" data-end=\"1270\"\u003e\u003cstrong data-start=\"1237\" data-end=\"1268\"\u003eCare \u0026amp; Safety Instructions:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"1271\" data-end=\"1439\"\u003e\n\u003cli data-start=\"1271\" data-end=\"1331\"\u003eWash with warm, soapy water \u0026amp; dry thoroughly before use.\u003c\/li\u003e\n\u003cli data-start=\"1332\" data-end=\"1392\"\u003eRegularly inspect for wear \u0026amp; discontinue use if damaged.\u003c\/li\u003e\n\u003cli data-start=\"1393\" data-end=\"1439\"\u003eAlways supervise children during playtime.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1441\" data-end=\"1513\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e✨ \u003cstrong data-start=\"1443\" data-end=\"1509\"\u003eNow available – Order today and let the shark adventure begin!\u003c\/strong\u003e ✨\u003c\/p\u003e","brand":"baby ellor","offers":[{"title":"Grey\/Blue\/Green","offer_id":47480090394961,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true},{"title":"pink\/blue\/white","offer_id":50052180803921,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true},{"title":"yellow\/bluw","offer_id":50052180836689,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/1373\/4993\/files\/0S8A8297.jpg?v=1737644412"},{"product_id":"silicone-finger-toothbrush","title":"Silicone Finger Toothbrush for Babies \u0026 Toddler","description":"\u003cp data-start=\"374\" data-end=\"443\"\u003e\u003cstrong data-start=\"374\" data-end=\"443\"\u003eGentle First Tooth Care | Teething Support | Safe \u0026amp; Soft Silicone\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"445\" data-end=\"495\"\u003eBrushing little teeth doesn’t have to be a battle.\u003c\/p\u003e\n\u003cp data-start=\"497\" data-end=\"789\"\u003eOur \u003cstrong data-start=\"501\" data-end=\"531\"\u003eSilicone Finger Toothbrush\u003c\/strong\u003e is designed to make early oral care simple, safe and stress-free for both parents and babies. Made from \u003cstrong data-start=\"636\" data-end=\"664\"\u003e100% food-grade silicone\u003c\/strong\u003e, it slips comfortably over an adult finger, allowing you to gently clean your baby’s teeth, gums and tongue with confidence.\u003c\/p\u003e\n\u003cp data-start=\"791\" data-end=\"865\"\u003ePerfect for introducing healthy brushing habits from the very first tooth.\u003c\/p\u003e\n\u003ch3 data-start=\"867\" data-end=\"891\"\u003eWhy Parents Love It:\u003c\/h3\u003e\n\u003cp data-start=\"893\" data-end=\"1098\"\u003e✔ Soft yet durable silicone\u003cbr data-start=\"920\" data-end=\"923\"\u003e✔ Tufted bristles for a gentle but effective clean\u003cbr data-start=\"973\" data-end=\"976\"\u003e✔ Massages sore teething gums\u003cbr data-start=\"1005\" data-end=\"1008\"\u003e✔ Easy to use and control\u003cbr data-start=\"1033\" data-end=\"1036\"\u003e✔ Compact and travel-friendly\u003cbr data-start=\"1065\" data-end=\"1068\"\u003e✔ Reusable and easy to clean\u003c\/p\u003e\n\u003cp data-start=\"1100\" data-end=\"1297\"\u003eThe flexible design allows you to reach all areas of your baby’s mouth while keeping brushing calm and comfortable — ideal for infants and toddlers who are still adjusting to oral hygiene routines.\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\n\u003chr data-start=\"1299\" data-end=\"1302\"\u003e\n\u003ch2 data-start=\"1304\" data-end=\"1340\"\u003eDesigned for Safe Early Oral Care\u003c\/h2\u003e\n\u003cp data-start=\"1342\" data-end=\"1405\"\u003eAt Ellor \u0026amp; Co (formerly Baby Ellor), safety always comes first.\u003c\/p\u003e\n\u003cp data-start=\"1407\" data-end=\"1438\"\u003eOur silicone baby products are:\u003c\/p\u003e\n\u003cp data-start=\"1440\" data-end=\"1541\"\u003e• Made from \u003cstrong data-start=\"1452\" data-end=\"1480\"\u003e100% food-grade silicone\u003c\/strong\u003e\u003cbr data-start=\"1480\" data-end=\"1483\"\u003e• BPA free\u003cbr data-start=\"1493\" data-end=\"1496\"\u003e• PVC free\u003cbr data-start=\"1506\" data-end=\"1509\"\u003e• Phthalate free\u003cbr data-start=\"1525\" data-end=\"1528\"\u003e• Non-toxic\u003c\/p\u003e\n\u003cp data-start=\"1543\" data-end=\"1653\"\u003eSuitable from first teeth upwards.\u003cbr data-start=\"1577\" data-end=\"1580\"\u003e\u003cstrong data-start=\"1580\" data-end=\"1653\"\u003eFor babies and young children, this product must be used by an adult.\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr data-start=\"1655\" data-end=\"1658\"\u003e\n\u003ch2 data-start=\"1660\" data-end=\"1673\"\u003eHow to Use\u003c\/h2\u003e\n\u003col data-start=\"1675\" data-end=\"1862\"\u003e\n\u003cli data-start=\"1675\" data-end=\"1713\"\u003e\n\u003cp data-start=\"1678\" data-end=\"1713\"\u003eWash thoroughly before first use.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1714\" data-end=\"1760\"\u003e\n\u003cp data-start=\"1717\" data-end=\"1760\"\u003ePlace securely over a clean adult finger.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1761\" data-end=\"1820\"\u003e\n\u003cp data-start=\"1764\" data-end=\"1820\"\u003eAdd a small amount of baby-safe toothpaste (if using).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1821\" data-end=\"1862\"\u003e\n\u003cp data-start=\"1824\" data-end=\"1862\"\u003eGently brush teeth and massage gums.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-start=\"1864\" data-end=\"1962\"\u003ePerfect for morning and bedtime routines — or for soothing teething discomfort throughout the day.\u003c\/p\u003e\n\u003chr data-start=\"1964\" data-end=\"1967\"\u003e\n\u003ch2 data-start=\"1969\" data-end=\"1998\"\u003eCare \u0026amp; Safety Instructions\u003c\/h2\u003e\n\u003cp data-start=\"2000\" data-end=\"2051\"\u003eYour child’s safety and wellbeing are our priority.\u003c\/p\u003e\n\u003cp data-start=\"2053\" data-end=\"2281\"\u003e• Wash with warm, soapy water before and after each use.\u003cbr data-start=\"2109\" data-end=\"2112\"\u003e• Rinse thoroughly and allow to air dry completely.\u003cbr data-start=\"2163\" data-end=\"2166\"\u003e• Inspect regularly for signs of wear or damage.\u003cbr data-start=\"2214\" data-end=\"2217\"\u003e• Discontinue use if damaged.\u003cbr data-start=\"2246\" data-end=\"2249\"\u003e• Always supervise during use.\u003c\/p\u003e\n\u003cp data-start=\"2283\" data-end=\"2407\"\u003eWith proper care, your Silicone Finger Toothbrush will remain a safe and supportive part of your little one’s daily routine.\u003c\/p\u003e\n\u003chr data-start=\"2409\" data-end=\"2412\"\u003e\n\u003ch3 data-start=\"2414\" data-end=\"2462\"\u003eThe Perfect Addition to Your Baby Essentials\u003c\/h3\u003e\n\u003cp data-start=\"2464\" data-end=\"2680\"\u003eWhether you’re building your hospital bag checklist, preparing for first teeth, or looking for a gentle alternative to traditional baby toothbrushes, this silicone finger toothbrush is a must-have for modern parents.\u003c\/p\u003e\n\u003cp data-start=\"2682\" data-end=\"2737\"\u003eDesigned for play, loved for style, trusted for safety.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"baby ellor","offers":[{"title":"Yellow","offer_id":47488263553361,"sku":"BE-FT-YELLOW","price":2.5,"currency_code":"GBP","in_stock":true},{"title":"Blue","offer_id":47488263586129,"sku":"BE-FT-BLUE","price":2.5,"currency_code":"GBP","in_stock":true},{"title":"Pink","offer_id":53125407637841,"sku":null,"price":2.5,"currency_code":"GBP","in_stock":true},{"title":"Sage","offer_id":53125415141713,"sku":null,"price":2.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/1373\/4993\/files\/IMG_0877_7d41bd49-92ad-466d-b16a-6620f21839dc.jpg?v=1771856056"},{"product_id":"silicone-pacifier-and-toy-holding-straps","title":"Silicone Pacifier Strap","description":"\u003cp data-start=\"764\" data-end=\"1201\"\u003eay goodbye to dropped toys and lost pacifiers with our Ellor \u0026amp; Co \u003cstrong data-start=\"831\" data-end=\"873\"\u003eSilicone Pacifier \u0026amp; Toy Holding Straps\u003c\/strong\u003e. Crafted from \u003cstrong data-start=\"888\" data-end=\"916\"\u003e100% food-grade silicone\u003c\/strong\u003e, these stylish straps securely hold pacifiers, teethers, small toys or comfort objects — keeping them clean, close and mess-free.\u003cbr data-start=\"1046\" data-end=\"1049\"\u003eWith a snug silicone loop and a clip-free design, they’re safe, smooth and perfect for little hands who want freedom and parents who want peace of mind.\u003c\/p\u003e\n\u003cp data-start=\"1203\" data-end=\"1344\"\u003eWhether clipped to the high chair, buggy or car seat, these straps make sure your baby’s favourite item stays within reach and off the floor.\u003c\/p\u003e\n\u003ch3 data-start=\"1351\" data-end=\"1377\"\u003e\u003cstrong data-start=\"1355\" data-end=\"1375\"\u003eWhat’s Included:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"1380\" data-end=\"1472\"\u003e1 Silicone Holding Strap (loop and snap ring – fits most pacifiers, teethers \u0026amp; small toys)\u003c\/li\u003e\n\u003cli data-start=\"1475\" data-end=\"1511\"\u003eMade from 100% food-grade silicone\u003c\/li\u003e\n\u003cli data-start=\"1514\" data-end=\"1562\"\u003eAvailable in assorted colours (select variant)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1569\" data-end=\"1603\"\u003e\u003cstrong data-start=\"1573\" data-end=\"1601\"\u003eKey Features \u0026amp; Benefits:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"1606\" data-end=\"1679\"\u003e\n\u003cstrong data-start=\"1606\" data-end=\"1634\"\u003e100% food-grade silicone\u003c\/strong\u003e — soft, safe, non-toxic and gentle on skin\u003c\/li\u003e\n\u003cli data-start=\"1682\" data-end=\"1753\"\u003e\n\u003cstrong data-start=\"1682\" data-end=\"1708\"\u003eMetal-free clip design\u003c\/strong\u003e — no metal parts, no rust, no allergy risk\u003c\/li\u003e\n\u003cli data-start=\"1756\" data-end=\"1830\"\u003e\n\u003cstrong data-start=\"1756\" data-end=\"1799\"\u003eHolds pacifiers, teethers or small toys\u003c\/strong\u003e — dual-purpose and versatile\u003c\/li\u003e\n\u003cli data-start=\"1833\" data-end=\"1911\"\u003e\n\u003cstrong data-start=\"1833\" data-end=\"1860\"\u003eEasy to clean \u0026amp; durable\u003c\/strong\u003e — dishwasher top rack safe \u0026amp; steriliser friendly\u003c\/li\u003e\n\u003cli data-start=\"1914\" data-end=\"1980\"\u003e\n\u003cstrong data-start=\"1914\" data-end=\"1938\"\u003eStylish \u0026amp; minimalist\u003c\/strong\u003e — blends seamlessly with your baby gear\u003c\/li\u003e\n\u003cli data-start=\"1983\" data-end=\"2052\"\u003e\n\u003cstrong data-start=\"1983\" data-end=\"2009\"\u003ePrevents dropped items\u003c\/strong\u003e — less mess, less stress, more attention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"2059\" data-end=\"2097\"\u003e\u003cstrong data-start=\"2063\" data-end=\"2095\"\u003eAge Recommendation \u0026amp; Safety:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2098\" data-end=\"2357\"\u003eThe strap meets UKCA\/CE toy safety or baby accessory standards.\u003cbr data-start=\"2161\" data-end=\"2164\"\u003e\u003cstrong data-start=\"2164\" data-end=\"2202\"\u003e✔️ Suitable from birth (0+ months)\u003c\/strong\u003e — ideal for newborns and onward.\u003cbr data-start=\"2235\" data-end=\"2238\"\u003eAlways supervise during use; ensure strap is secured only as per instructions and inspect regularly for wear or damage.\u003c\/p\u003e\n\u003ch3 data-start=\"2364\" data-end=\"2392\"\u003e\u003cstrong data-start=\"2368\" data-end=\"2390\"\u003eCare Instructions:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"2395\" data-end=\"2469\"\u003eWash in warm soapy water, or place on the \u003cstrong data-start=\"2437\" data-end=\"2467\"\u003etop rack of the dishwasher\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2472\" data-end=\"2529\"\u003e\n\u003cstrong data-start=\"2472\" data-end=\"2491\"\u003eSteriliser safe\u003c\/strong\u003e — steam or cold-water sterilisation\u003c\/li\u003e\n\u003cli data-start=\"2532\" data-end=\"2620\"\u003eStore away from direct sunlight to prevent colour fading and maintain silicone quality\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"2627\" data-end=\"2657\"\u003e\u003cstrong data-start=\"2631\" data-end=\"2655\"\u003eWhy Parents Love It:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"2660\" data-end=\"2712\"\u003eKeeps pacifier and comfort toys attached and clean\u003c\/li\u003e\n\u003cli data-start=\"2715\" data-end=\"2755\"\u003eChild-safe design with metal-free clip\u003c\/li\u003e\n\u003cli data-start=\"2758\" data-end=\"2792\"\u003eDurable, hygienic, easy to clean\u003c\/li\u003e\n\u003cli data-start=\"2795\" data-end=\"2831\"\u003eStylish colours and elegant design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"2833\" data-end=\"2867\"\u003e\u003cstrong data-start=\"2837\" data-end=\"2865\"\u003ePlay Ideas \/ Usage Tips:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"2870\" data-end=\"2917\"\u003eAttach to high chair, car seat, buggy or crib\u003c\/li\u003e\n\u003cli data-start=\"2920\" data-end=\"2968\"\u003eUse as strap for silicone teether or small toy\u003c\/li\u003e\n\u003cli data-start=\"2971\" data-end=\"3020\"\u003eUse during travel to keep favourite items close\u003c\/li\u003e\n\u003cli data-start=\"3023\" data-end=\"3066\"\u003eGreat for newborn photo props and gifting\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"baby ellor","offers":[{"title":"Grey","offer_id":47487030985041,"sku":"","price":3.0,"currency_code":"GBP","in_stock":false},{"title":"Olive Green","offer_id":47487031050577,"sku":"","price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Mustard Yellow","offer_id":47487031083345,"sku":"","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Blue","offer_id":47487031116113,"sku":"","price":3.0,"currency_code":"GBP","in_stock":false},{"title":"Pink","offer_id":47487031148881,"sku":"","price":3.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/1373\/4993\/files\/0S8A8766.jpg?v=1737644197"},{"product_id":"silicone-stacking-pebbles-8-piece","title":"Silicone Stacking Pebbles 8 Piece","description":"\u003cp\u003e\u003cstrong\u003eSilicone Stacking Pebbles 8 Piece – Open-Ended Building \u0026amp; Sensory Play\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eOpen-ended play that grows with your child. Our silicone stacking pebbles are designed to be used in so many different ways. From balancing and building, through sensory exploration and creative problem-solving, these soft, tactile pebbles offer unlimited play possibilities for children from toddlerhood through preschool and beyond.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat Makes Pebbles Special\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eUnlike traditional shaped blocks or stacking toys, pebbles don't have a \"right way\" to play with them. This open-ended design means: children lead the play based on their interests and developmental stage, each child discovers different ways to use them, and the possibilities expand as children grow and their skills develop. True open-ended toys like pebbles adapt to each child's unique play needs.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDevelopment Across Every Age\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eToddlers (12-24 months):\u003c\/strong\u003e Grasping practice, cause-and-effect learning as pebbles topple, sensory exploration of shapes and textures.\u003cbr\u003e\u003cstrong\u003ePreschoolers (2-4 years):\u003c\/strong\u003e Stacking challenges, balance experiments, building simple structures, learning about physics through play (gravity, stability, weight distribution).\u003cbr\u003e\u003cstrong\u003eOlder Preschoolers (4-5 years):\u003c\/strong\u003e Creating complex structures, problem-solving when towers topple, experimenting with balance points, cooperative building with peers.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUnique Pebble Shapes\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eOur eight pebbles come in graduated sizes with rounded, natural shapes. The smooth curves are gentle on little hands and the varied sizes create interesting stacking challenges that require problem-solving and spatial reasoning.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePremium Food-Grade Silicone\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMade from high-quality, food-grade silicone that's completely safe for children of all ages. The soft, flexible material is: perfect for teething toddlers, BPA-free and phthalate-free, naturally hygienic and antibacterial, and designed with absolutely no sharp edges.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy Silicone Pebbles Over Other Materials\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWood pebbles can splinter and need to be handled carefully. Plastic can crack and harbour bacteria. Silicone pebbles are: completely durable and long-lasting, safe for all-ages play including mouthing, hygienic and easy to clean, and soft (won't cause injury if they topple).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMulti-Sensory Learning\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePebbles offer rich sensory input: soft, flexible texture that's pleasant to hold; varied sizes to explore and compare; smooth surfaces that feel good in little hands; and visual interest through colours. The tactile exploration supports sensory development and helps children learn through their hands.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePhysics Learning Through Play\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eStacking pebbles naturally teaches physics concepts: balance and gravity (discovering why some structures topple), weight distribution (heavier pieces at the base), spatial awareness (how pieces fit together), and problem-solving (\"how do I make this taller without it falling?\").\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEndless Play Scenarios\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStacking Challenges:\u003c\/strong\u003e \"How high can we stack?\" or \"Can we balance these differently?\"\u003cbr\u003e\u003cstrong\u003eBalance Experiments:\u003c\/strong\u003e Finding different ways to arrange pieces so they don't topple.\u003cbr\u003e\u003cstrong\u003eBuilding Structures:\u003c\/strong\u003e Creating towers, walls, or abstract creations.\u003cbr\u003e\u003cstrong\u003eSensory Play:\u003c\/strong\u003e Exploring textures and shapes in a basket or container.\u003cbr\u003e\u003cstrong\u003eColour Sorting:\u003c\/strong\u003e Organizing by colours or shades.\u003cbr\u003e\u003cstrong\u003eSmall World Play:\u003c\/strong\u003e Using pebbles as landscape elements in imaginative scenarios.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDurable \u0026amp; Easy Care\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSimply rinse with warm water and air dry. Can be wiped with a damp cloth or run through the dishwasher (top rack). The silicone resists staining and degradation. This toy will last through years of enthusiastic play and can be passed to younger siblings.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePerfect for Ages 12 Months to 5 Years+\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFrom first explorations with toddlers, through complex building challenges with preschoolers, stacking pebbles remain endlessly engaging. This is the kind of toy that grows with your child and never gets boring because there are always new ways to play.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA Toy That Sparks Creativity\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn a world of toys with screens and predetermined play patterns, stacking pebbles offer something precious: pure, creative, open-ended play that belongs entirely to the child and adapts to their unique imagination.\u003c\/p\u003e","brand":"baby ellor","offers":[{"title":"Default Title","offer_id":48042087285073,"sku":"BET-SNS-PEB-8","price":13.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/1373\/4993\/files\/IMG_5731.jpg?v=1776431638"},{"product_id":"silicone-bath-toys-vehicles","title":"Silicone construction Bath Toys","description":"\u003cp data-start=\"331\" data-end=\"369\"\u003eImaginative play, wherever they are.\u003c\/p\u003e\n\u003cp data-start=\"371\" data-end=\"593\"\u003eOur silicone construction bath toys are designed for little ones who love to move, explore and create their own stories. From bath time to garden play, these are the kind of toys that quickly become part of everyday routines.\u003c\/p\u003e\n\u003cp data-start=\"595\" data-end=\"909\"\u003eWith a set of chunky, easy-to-hold vehicles, they’re perfect for pushing, scooping, pouring and small world play. Whether they’re racing across the floor, building scenes in the garden or splashing in the bath, it’s play that feels natural and keeps them engaged for longer. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"911\" data-end=\"1028\"\u003eEach piece is soft, durable and designed with little hands in mind, making them easy to grip and use independently.\u003c\/p\u003e\n\u003cp data-start=\"1030\" data-end=\"1154\"\u003eSimple to clean as they split into two pieces and made for real life, they’re a practical choice you’ll keep reaching for, whether at home or on the go.\u003c\/p\u003e\n\u003cp\u003e1 Silicone Digger, 1 Silicone Dumper Truck,1 Silicone Bulldozer, 1 Silicone Drill Excavator\u003cbr data-end=\"1545\" data-start=\"1542\"\u003e(All made from soft, squeezable food-grade silicone)\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFood-grade silicone\u003c\/li\u003e\n\u003cli\u003eIndependently tested for safety\u003c\/li\u003e\n\u003cli\u003eDishwasher safe\u003c\/li\u003e\n\u003cli\u003eDesigned for open-ended play\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1335\" data-start=\"1270\" style=\"text-align: right;\"\u003e\u003cspan\u003e💡 \u003c\/span\u003e\u003cem data-end=\"460\" data-start=\"186\"\u003eWant to know why construction vehicles are perfect for toddler bath time? \u003ca title=\"Construction blog\" href=\"https:\/\/babyellor.co.uk\/blogs\/news\/construction-bath-toys-toddlers-love\"\u003eRead our blog\u003c\/a\u003e to discover the sensory, developmental, and imaginative benefits behind the play!\u003c\/em\u003e\u003c\/p\u003e","brand":"baby ellor","offers":[{"title":"Default Title","offer_id":50052517593425,"sku":"BET-BAT-CON-DRK","price":14.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/1373\/4993\/files\/0S8A8180.jpg?v=1771859770"},{"product_id":"silicone-stacking-houses","title":"Silicone Stacking Houses","description":"\u003cp data-end=\"311\" data-start=\"268\"\u003eSimple pieces that spark big imagination.\u003c\/p\u003e\n\u003cp data-end=\"557\" data-start=\"313\"\u003eOur silicone stacking houses are designed for open-ended play that grows with your child. Whether they’re stacking them high, nesting them together or creating their own little worlds, these are the kind of toys that get used again and again.\u003c\/p\u003e\n\u003cp data-end=\"800\" data-start=\"559\"\u003eThere’s no set way to play, which is exactly why they hold attention for longer. One minute they’re building towers, the next they’re creating a small town or adding them into other play setups. It’s play that evolves naturally as they do.\u003c\/p\u003e\n\u003cp data-end=\"966\" data-start=\"802\"\u003eSoft, flexible and easy for little hands to handle, each piece is made for everyday use at home, in the garden or on the go. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1077\" data-start=\"968\"\u003eEasy to clean and made to last, they’re a simple addition to your play space that you’ll keep reaching for.\u003c\/p\u003e\n\u003cul data-end=\"1240\" data-start=\"1128\"\u003e\n\u003cli data-end=\"1151\" data-start=\"1128\" data-section-id=\"cvvv3e\"\u003eFood-grade silicone\u003c\/li\u003e\n\u003cli data-end=\"1187\" data-start=\"1152\" data-section-id=\"4o5kvf\"\u003eIndependently tested for safety\u003c\/li\u003e\n\u003cli data-end=\"1207\" data-start=\"1188\" data-section-id=\"oqp9zp\"\u003eDishwasher safe\u003c\/li\u003e\n\u003cli data-end=\"1240\" data-start=\"1208\" data-section-id=\"1huyp3n\"\u003eDesigned for open-ended play\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cmeta charset=\"UTF-8\"\u003e \u003cspan\u003e💡 \u003c\/span\u003e\u003cem data-end=\"909\" data-start=\"690\"\u003eWant to know how stacking houses support your child's development? \u003ca title=\"Houses blog\" href=\"https:\/\/babyellor.co.uk%20%E2%80%BA%20blogs%20%E2%80%BA%20news%20%E2%80%BA%20silicone-stacking-houses-the-open-ended-toy-toddlers-love\"\u003eRead our blog\u003c\/a\u003e to explore the learning behind the play.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Baby Ellor Store","offers":[{"title":"Blue Set","offer_id":50525663822161,"sku":"BET-STK-HSE-BLU","price":13.99,"currency_code":"GBP","in_stock":true},{"title":"Pink Set","offer_id":50525663854929,"sku":"BET-STK-HSE-PNK","price":13.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/1373\/4993\/files\/IMG_5727.jpg?v=1771857343"},{"product_id":"20-piece-silicone-bricks","title":"20 Piece Silicone Bricks","description":"\u003cp data-start=\"381\" data-end=\"423\"\u003eOpen-ended building, made for real play.\u003c\/p\u003e\n\u003cp data-start=\"425\" data-end=\"678\"\u003eOur silicone building bricks are designed for children who love to build, stack and create in their own way. With a set of 20 soft, easy-to-hold pieces, they’re perfect for everything from simple towers to more imaginative builds and small world play.\u003c\/p\u003e\n\u003cp data-start=\"680\" data-end=\"939\"\u003eThere’s no fixed way to use them, which is exactly why they keep little ones engaged for longer. One minute they’re stacking carefully, the next they’re building walls, roads or their own little scenes. It’s play that grows with them and changes as they do.\u003c\/p\u003e\n\u003cp data-start=\"941\" data-end=\"1141\"\u003eSoft and durable, they’re gentle for little hands but made to handle everyday play. Whether used indoors, in the garden or alongside other toys, they’re a simple addition you’ll keep coming back to.\u003c\/p\u003e\n\u003cp data-start=\"1143\" data-end=\"1224\"\u003eEasy to clean and made for real life, they’re ready to be used again and again.\u003c\/p\u003e\n\u003cul data-start=\"1280\" data-end=\"1392\"\u003e\n\u003cli data-section-id=\"cvvv3e\" data-start=\"1280\" data-end=\"1303\"\u003eFood-grade silicone\u003c\/li\u003e\n\u003cli data-section-id=\"4o5kvf\" data-start=\"1304\" data-end=\"1339\"\u003eIndependently tested for safety\u003c\/li\u003e\n\u003cli data-section-id=\"oqp9zp\" data-start=\"1340\" data-end=\"1359\"\u003eDishwasher safe\u003c\/li\u003e\n\u003cli data-section-id=\"1huyp3n\" data-start=\"1360\" data-end=\"1392\"\u003eDesigned for open-ended play\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Baby Ellor Store","offers":[{"title":"Default Title","offer_id":50673300308305,"sku":"BET-BRI-20P","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/1373\/4993\/files\/0S8A9533.jpg?v=1740742619"},{"product_id":"bath-time-bundle","title":"Bath Time Bundle","description":"","brand":"Ellor \u0026 Co. 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