Safe silicone toys for little hands Food-grade silicone, BPA-free and easy to clean As Seen at The Mum Club collection Role play toys for curious little minds Bath time toys for calmer routines Thoughtful gifts for babies and toddlers Safe silicone toys for little hands Food-grade silicone, BPA-free and easy to clean As Seen at The Mum Club collection Role play toys for curious little minds Bath time toys for calmer routines Thoughtful gifts for babies and toddlers

Started by a Mum, Built for Family Life

Ellor & Co began as Baby Ellor during Megan’s maternity leave. Like many parents, she wanted toys that felt safe for little hands, looked beautiful in the home and could stand up to everyday family life.

After struggling to find high-quality silicone toys that ticked every box, she decided to create them herself. What started as a small idea has grown into a family-run brand focused on thoughtful, open-ended play.

From Baby Ellor to Ellor & Co

  • Baby Ellor begins

    A maternity leave idea becomes a small business, focused on safe silicone toys for babies and toddlers.

  • Thoughtful play grows

    The range expands into tea sets, doctor kits, stacking toys, bath toys and open-ended play essentials.

  • Ellor & Co arrives

    The brand grows beyond baby toys, with collections for toddlers, preschoolers and future family home essentials.

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Thoughtful Silicone Toys for Growing Families

Ellor & Co creates safe, stylish and practical silicone toys for babies, toddlers and young children. Each product is chosen to support everyday play, from imaginative role play and sensory discovery to calmer bath times and thoughtful gifting.

Our collection includes silicone tea sets, doctor kits, stacking toys, bath time toys and open-ended play essentials, all selected with little hands and busy family homes in mind.

We focus on food-grade silicone toys that are easy to clean, made to last and designed to feel as lovely in the home as they are useful during play. Whether you are shopping for a first birthday, a toddler gift or a toy that encourages independent play, Ellor & Co offers practical play essentials with a softer, safer feel.

Thank you for being part of the Ellor & Co story.

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A note from our founder

I wanted to create toys I would feel happy giving to my own children, toys that felt safe, looked beautiful and made everyday play easier for families.

Ellor & Co was built around real family life, with thoughtful silicone toys chosen for little hands, growing imaginations and homes that need playtime to feel a little simpler.

Megan Founder of Ellor & Co

Why families choose our silicone toys

  • Safe for little hands

    Made with food-grade silicone and selected with everyday family use in mind.

  • Designed for play

    Created to support imagination, role play, sensory play and fine motor skills.

  • Made to last

    Durable, easy to clean and suitable for real-life parenting moments.

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Our Recent Collections

Shop our latest silicone toy collections, including bath time toys, role play sets, toddler gifts and open-ended play essentials designed for growing children.

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