Safe, Stylish Silicone Toys for Every Stage of Childhood
Safe, eco-friendly silicone toys designed for open-ended play, from first grip to first adventure. Made for babies. Loved by toddlers.
Shop Now100% BPA Free
Eco-Friendly
UK Based
Parent Approved
Open-Ended Play
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Our Story
Made by a mum, for every mum
Ellor & Co. was born from a simple frustration: toys that looked beautiful in the shop but fell apart, leached chemicals, or were outgrown in weeks. We set out to create something different: thoughtfully designed silicone toys that grow with your child, from sensory exploration as a baby to imaginative role play as a toddler.
From the blog
Play Tips & Guides
Summer Holidays, Simple Play & a Paddling Pool Gone Viral
We're well into the summer holidays, the days-out ideas are drying up and the ice cream requests are relentless. Here's my reminder that play doesn't have to be complicated — simple water play ideas, why it's so good for little ones, and the story behind the paddling pool reel that (accidentally) went viral.
Three Years of Ellor & Co. | Our Small Business Story
It's hard to believe Ellor & Co. is three years old. As we celebrate our birthday, I'm sharing the full story for the first time, how one idea, two children under two and a kitchen-table start grew into a silicone toy brand trusted by families across the UK.
What Are Open-Ended Toys? The Lesson I Learned as a Mum of Two Under Two
15 years working in early years education taught me everything about play. Then I became a mum of two under two, and learned a lot of it all over again. Here's what I discovered about open-ended toys, and why they've changed how our family plays.