Wholesale
Wholesale silicone toys for independent shops
Ellor & Co. makes safe, beautifully simple silicone toys for babies and toddlers, from stacking rainbows and shape puzzles to role-play tea sets and bath toys. Open a trade account with us and we'll help you choose the right range for your shop.
Direct trade accounts on 30-day payment terms. Also available on Faire.
Our story
Made by a mum, packed by us
Ellor & Co. started with a simple frustration: toys that looked lovely in the shop but didn't last, or were outgrown in weeks. Every piece in our range is designed to grow with a child, from first grip and sensory play through to imaginative role play.
We're a small, independent business, so when you stock Ellor & Co. you deal with us directly. We choose every product and pack every order ourselves.
The range
A range made for little hands
Food-grade, BPA-free silicone that's soft, durable and easy to wipe clean. Here's a look at the collections we make. Get in touch for our trade prices and full wholesale range.
Working with us
How wholesale works
The simplest way to stock Ellor & Co. is a trade account with us directly. If you'd rather use Faire, you'll find our range there too.
- Ordering direct
- Open a trade account with us and order by email. We'll talk you through the range and trade prices, and help you choose the right mix for your shop.
- Payment terms
- 30 days on direct trade accounts.
- Minimum order
- Get in touch and we'll talk you through it.
- Delivery
- Every order is packed by us and sent from the UK.
- Materials
- All of our toys are made from food-grade, BPA-free silicone.
- Ordering on Faire
- Our range is also on Faire, where eligible retailers get 60-day payment terms and free returns on opening orders.
Stockists
Already on the shelves of independent shops in Settle, Cross Hills, Ilkley, Harrogate, London and Petersfield.
How do I become an Ellor & Co. stockist?
Fill in the enquiry form below, or email us, and we'll set you up with a trade account. We'll send over trade prices and help you put together your first order.
Can I order directly rather than through Faire?
Yes, and that's our preferred way to work. Direct trade accounts are on 30-day payment terms and you deal with us personally.
What payment terms are available?
Direct trade accounts are on 30-day payment terms. If you order through Faire instead, eligible retailers can pay 60 days after purchase, and opening orders can qualify for free returns.
Is there a minimum order?
Get in touch and we'll talk you through minimum order values for a direct account. If you order through Faire, the minimum is shown on our Faire shop.
Are you on Faire?
Yes. Our wholesale range is also available at ellorco.faire.com if you'd prefer to order that way.
What are your toys made from?
Food-grade, BPA-free silicone, which is soft for little hands, durable and easy to clean. There's more on our Why Silicone? page.
What ages is the range for?
We make toys for babies through to preschoolers, with collections for 0 to 18 months and 18 months to 5 years. Each product listing has its own age guidance.
Where can customers already buy Ellor & Co.?
Our current stockists are listed on our Where to Find Ellor & Co. page.
Become a stockist
Open a trade account
Tell us a little about your shop and we'll come back to you with trade prices and everything you need for a first order. Direct accounts are on 30-day payment terms.
Rather email? Get in touch at hello@ellorandco.co.uk
Prefer to order on Faire?
Our range is on Faire too, where eligible retailers get 60-day payment terms.
Trade account enquiry
We'll get back to you with trade prices and next steps.