Terms Of Service

TERMS OF SERVICE

Last Updated: July 2026

Welcome to the Ellor & Co. website.

This website is owned and operated by Baby Ellor Ltd, trading as Ellor & Co. Throughout these Terms, the words "we", "us", "our" refer to Baby Ellor Ltd trading as Ellor & Co.

By accessing our website or purchasing products from us, you agree to be bound by these Terms of Service. If you do not agree with any part of these Terms, please do not use our website.

These Terms apply to all visitors, customers and users of our website.

1. ABOUT US

Ellor & Co. is the trading name of Baby Ellor Ltd.

We specialise in thoughtfully designed silicone toys and children's products that encourage imaginative, open-ended play.

If you have any questions about these Terms or our products, please contact us using the details provided at the end of this document.

2. USING OUR WEBSITE

By using our website, you agree that you will:

  • Use the website only for lawful purposes.
  • Not misuse, damage or interfere with the operation or security of the website.
  • Not introduce viruses, malware or any harmful code.
  • Not attempt to gain unauthorised access to any part of our website or systems.
  • Not copy or reproduce any part of our website without our written permission.

We reserve the right to suspend or terminate access to our website where these Terms have been breached.

3. PRODUCT INFORMATION

We make every effort to ensure that product descriptions, photographs and specifications are accurate.

However:

  • Colours may vary slightly depending on your screen settings.
  • Measurements are approximate unless otherwise stated.
  • Product packaging may occasionally differ from photographs while we make improvements.

We reserve the right to amend product descriptions, specifications or pricing where necessary.

4. TOY SAFETY

The safety of children is extremely important to us.

All Ellor & Co. products are tested to meet applicable UK safety standards before being placed on the market.

Customers should always:

  • Follow the recommended age guidance displayed on each product page.
  • Supervise children during play where appropriate.
  • Regularly inspect toys for signs of wear or damage.
  • Stop using any product that becomes damaged.

Our products should always be used as intended.

5. PLACING AN ORDER

When you place an order through our website, you are making an offer to purchase goods.

After your order has been placed, you will receive an automated confirmation email acknowledging receipt of your order. This email does not constitute acceptance of your order.

A contract between you and Baby Ellor Ltd is formed only once your order has been dispatched.

We reserve the right to refuse or cancel any order where:

  • payment cannot be authorised;
  • pricing errors have occurred;
  • stock is unavailable;
  • fraudulent activity is suspected; or
  • we believe an order has been placed for resale contrary to our wholesale arrangements.

If payment has already been taken, any cancelled order will receive a full refund.

6. PRICING

All prices shown on our website are displayed in Pounds Sterling (£).

We take reasonable care to ensure pricing is accurate. If an obvious pricing error occurs, we reserve the right to cancel the order before dispatch and issue a full refund.

Prices may change without notice.

7. PROMOTIONAL CODES

From time to time we may offer promotional discounts.

Unless specifically stated otherwise:

  • only one promotional code may be used per order;
  • discount codes cannot be applied retrospectively;
  • discount codes have no cash value;
  • promotions may be withdrawn at any time;
  • promotions may exclude selected products or collections.

We reserve the right to cancel any promotion where misuse is suspected.

8. PRODUCT AVAILABILITY

We work hard to keep our stock levels accurate.

Occasionally an item may become unavailable after an order has been placed.

Where this happens we will contact you promptly and offer either:

  • a full refund,
  • a suitable alternative, or
  • the option to wait for restock where applicable.

9. DELIVERY

Delivery times shown on our website are estimates only.

While we aim to dispatch orders promptly, delays can occasionally occur due to circumstances outside our control, including courier delays, severe weather or peak trading periods.

Risk in the goods transfers to you upon delivery.

Ownership of goods transfers once full payment has been received.

10. RETURNS AND REFUNDS

If you wish to return an item, please refer to our separate Returns Policy, which forms part of these Terms.

Nothing within these Terms affects your statutory rights under UK consumer law.

11. INTELLECTUAL PROPERTY

Unless otherwise stated, all content on this website belongs to Baby Ellor Ltd trading as Ellor & Co.

This includes, but is not limited to:

  • our logo;
  • branding;
  • product names;
  • photographs;
  • videos;
  • graphics;
  • website design;
  • blog articles;
  • product descriptions;
  • downloadable resources.

No content may be copied, reproduced, edited, distributed or used for commercial purposes without our prior written permission.

This includes the use of artificial intelligence tools to alter or recreate our original photography for resale or commercial use.